What Is Responsive Web Design? (The Non-Developer’s Cheat Sheet)

Responsive Web Design

In simple terms, a responsive web design is one with which user experience can be enhanced to a great extent. It can also be termed a modern web design. This design allows the content of the website to adapt as per the screen size. For instance, if an individual is viewing a website on a mobile phone, the content will adapt itself to the size of the mobile phone’s screen size. The same goes for other gadgets, such as desktops, tablets, and laptops. From compact to large screen size, a site can adapt well to every size. For better customer satisfaction, this web design is optimum to use.

Core Elements

For turning your website into a responsive one, there are certain elements that one needs to take care of. These are as follows:

Uniformity

An inconsistent web experience can reduce the customer base. Thus, information must be accessible on a website so that the user is satisfied.

Correlation

The website must be easily accessible on any gadget. Nowadays, people spend most of their time on smartphones rather than laptops. Hence, the site must be available on each and every platform.

Navigation

Navigation is an important aspect of responsive web design. When a user is able to find out and explore the site on his own without much hassle, the user turns into a regular customer.

Advanced Images

The majority of people usually search a site by using mobile data rather than high-speed broadband. In that case, the images must be optimized so that one can view them even during low connectivity.

Utilizing White Space

A site must use the white space in a great manner so that the space is covered without staying much blank. This also ensures a comfortable user experience. Aside from this, a user can easily read the content without much hassle.

Why Does A Business Require Responsive Web Design?

From the business viewpoint, a responsive web design is extremely important. Moreover, keeping in mind the ongoing competition, the majority of business organizations are rooting for modern web designs. Nowadays, business enterprises actually need a competitive modern web design that can make them stand out in the crowd. Here are some of the pointers which will clarify the need for a responsive web design from the business viewpoint.

Enlarged Customer Base

When a business organization requires to enhance or widen its customer base, they switch to responsive web design. By using this design, the accessibility of the website increases to a great extent. The user can easily open a site on any gadget. People who do not have access to laptops or computers can explore the site on their mobile phones themselves. Hence, it increases the customer share to a large extent.

Increased Sales

Responsive web design has proven to be a sales maximization tool for the majority of business organizations. An organization can get new leads which in turn boosts the sales revenue to a great extent. Thus, for sales maximization, a business enterprise largely requires modern web design, i.e, responsive web design.

Competitive Edge

By switching to responsive web design, an organization receives a competitive edge. The design is sufficient enough to make them stand out in the crowd. Moreover, there are many websites that are not mobile-ready or do not support mobile versions. The organizations that have upgraded themselves with time and taken this opportunity have reached new heights of success. Aside from this, responsive web design is the secret of success for many business websites.

Improved Rankings

The SEO rankings of the website enhance a lot. The basic reason behind this is the website’s accessibility. When the site is turned into a responsive one, it can be accessed on each and every device. Thus, more and more people can use, explore and view the site from their respective gadgets. This, in turn, largely affects the performance of the business. Therefore, SEO rankings improve to a major extent. The website’s visibility also enhances, leading to an increase in the market as well as customer share.

Money And Time Saving

By switching to a responsive web design, an organization can save a lot of time and money. The time is saved because you don’t have to hire a designer to construct a separate mobile site. It also saves you money because establishing and maintaining one website is less expensive than having two. Thus, it serves great benefits.

Conclusion

Thus, in the nutshell, one can say that responsive web design is of great use and serves some serious benefits to a business. One must adopt this modern design.